What is the essence of SEO?
In short, the task of search engine optimization (SEO) promotion is to bring the site's pages to a state where they respond as fully as possible to user queries and have the necessary quality in terms of search engines. If your site is superior to the competition, it will be higher in search engine rankings and receive more traffic.
Thus, the optimizer's work comes down to analyzing competitor websites' search for new keywords and trends. In addition, it is necessary to pay due attention to the technical state of the website.
So, performance (loading speed), micropatterning, the correctness of SSL certificates and other technical parameters are essential.