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Advertising promotion of website

Does your site have no visitors and is not bringing in the expected value?
Make yourself known online and get more customers today.

Does the website need advertising?

Ad campaigns are a quick way to use a website as an effective business tool and get customers from the Internet.

A few facts

☑ Newly created sites without enough traffic can rank poorly in search from 3 months to a year;
☑ Promotional campaigns do not hinder, but contribute to the growth of organic site traffic;
☑ Advertising campaigns require preparation and careful cost-benefit analysis. Feedback from the sales department is necessary.

Influence of advertising on website positions

Search engines collect a kind of dossier for each website that includes site history, technical metrics, and various visitor interaction factors.
If the site does not have sufficient organic traffic, it is difficult for the search engine to evaluate its usefulness to the audience. Data will accumulate over an extended period.
Increasing traffic through advertising brings user activity to the site and allows for behavioural factors to be considered. For example, if the site is optimized for search, good behavioural factors (time on the site, page conversions, saving to favourites, etc.) will increase positions and organic traffic.

Modern advertising campaigns

One of the clear trends in recent years is the introduction of self-learning algorithms for advertising campaigns. For a campaign to be successful, it is necessary to provide the system with sufficient data about the goals. The system must understand which user actions on the site will be considered successful. After collecting enough data, the algorithm will begin to collect users with similar interests, actions and demographics.
The landing page for the ad must be technically perfect. If you try to advertise a substandard page, Google will unequivocally warn you that it does not meet the requirements and will pessimize it in the ad auction.

Search Engine Marketing (SEM) - a combination of contextual advertising (SEA) and search engine optimization (SEO)

SEO + SEA = SEM 
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Search Engine Optimization

According to Ahrefs, no more than 6% of web pages reach the top ten in organic searches for a single keyword within a year of publication. Even the most effective ones take two to six months. SEO is an effective but long-term method of increasing the volume of organic search traffic. It takes from four to six months to see search engine optimization results.

SEO takes time. For this reason, you can't rely solely on organic search. The risk of not reaching your marketing goals promptly is too significant.

Contextual advertising is better suited for total online marketing flexibility with fast results.

Contextual advertising

Over the years, pay-per-click contextual advertising has proven to be one of the best and most cost-effective online marketing strategies. Pay-per-click advertising allows companies to control their advertising costs and present their offers to the right audience at the right time and place.

It's an effective tool that shortens the customer journey to order and increases conversion rates. No doubt, selecting the most effective advertising strategy will also require some effort and time, but the ability to get traffic to a website will appear in any case.

If there are visitors and no orders, you need to pay attention to the relevance of the advertising to the website and to the quality of the website itself.

Thus, the integration of search engine optimization (SEO) with contextual advertising can maximize the visibility of site pages, attract targeted traffic, and provide long-term competitive advantages. In addition, this will speed up the indexing of new pages, create the necessary activity to account for behavioural factors, and allow for rapid testing of changes made to the site.
Let's make a plan!

Promotional opportunities

Search advertising

This type of advertising is considered the most effective because it allows you to interact with the most motivated audience. It is the purchase of premium positions in search results. The competition in this type of advertising is very high. The lack of a well-designed advertising campaign gives unprofitable results.
At the same time, it is the fastest way to get visitors already ready to order or buy.

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Media advertising

Media advertising reaches more than 90 percent of online users and is effective.

Media ads appear on partner search engine network websites and target people who have visited themed sites.

Media ads use images and text to attract the attention of online users. As a result, media ads can be used for long sales cycles and attract niche customers.
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Advertising in social networks

Social ads appear on social networking platforms such as Facebook, TikTok, etc. The audience for display ads is determined based on age, gender, interests, social connections and other factors. This type of advertising is suitable for companies with an active presence in social networks and well-designed target audiences.
It can use to retarget site visitors who have social media accounts.

Remarketing (retargeting)

Remarketing is one of the best ways to get high conversions and increase sales effectiveness. Remarketing ads remind people who have already visited the site that a product or service is available. Since the preliminary information is already familiar to the visitor, the likelihood of conversion is higher. In addition, unlike search engine advertising, remarketing is relatively cheaper due to lower competition and the formation of targeted audience segments.
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Merchandise advertising campaigns

Google Shopping ads are suitable for websites with a high volume of products. Ads appear as a carousel next to the main search results and on partner sites, allowing potential customers to browse products and prices before clicking through to the target site. In addition, you can show ads for similar products on Facebook or other advertising platforms.
Restrictions on product types and product certificate requests are possible.
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In-Sream advertising

In-Stream ads are also called YouTube ads. These are pay-per-click ads that appear in YouTube search results, YouTube videos, and partner videos on the contextual media network.

YouTube ads present your brand uniquely and memorably.

Recently, Facebook launched in-stream advertising, allowing ads to be placed in the best slots and natural breaks in video content.

Advertising in postal services

Mailer promotions are an effective way to reach potential customers with a direct response. 
Customers can contact the advertiser directly from their mailbox.

 When sending out promotional emails, keywords from the advertiser, interests of potential customers, presence of keywords or messages from competitors in email messages are taken into account.

Advertising for local services

Advertising systems have practical tools for local (local) businesses. In conjunction with local SEO activities, such advertising is essential for promoting local organizations (services, cafes and restaurants, and offline stores). 
Even in the absence of a website, services can be promoted using organization cards and simplified Google web pages. Alternatively, you can use local service directories.
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Push notifications

A vastly underestimated type of advertising that requires a careful approach to selecting an advertising network and mandatory filtering of advertising sites.
Advertising networks may have a different presence in target regions and vary in quality.
Therefore, we use special tools to filter out low-quality sites quickly. You can use push notification ads to get a relatively inexpensive primary audience for a new website.
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