Once you've selected the most appropriate management system for your site and saved and tested the backup in the old version, we'll take the active steps to move it.
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It's a strange thought, but it's the most critical step in moving a site. It is often forgotten or ignored. The right choice must be clearly defined:
By consciously comparing and evaluating this data, you will understand whether choosing a new CMS is a reasonable choice and will meet your needs and expectations.
We mentioned that avoiding losses in the site migration process is challenging. But first, you need to capture the information that will monitor when evaluating these losses. Comparing old and new metrics will help you make timely adjustments and achieve better results.
When selecting evaluation criteria, use the information you are interested in to analyze site performance. Then, use long-form (annual) and recent (one month) Google Analytics reports for benchmark data.
You can also use data from analysis systems such as Serpstat and Ahrefs to compare data.
Clients may not always be able to provide this information because they may not have sufficient knowledge in this area. However, you can use this item to check the quality of the programmer's work, for example, by requesting a report in the form of a screenshot.
The main points in the source terms should be as follows:
- Robots.txt and Sitemap.xml configuration requirements
- Setting up server response codes
- micro markup configuration
- Image settings, etc.
Before you accept the work of a programmer who has prepared a test version of the site according to the terms of reference, you need to analyze the work done and ensure that everything is done as you would like it done. So, first, you should be check:
When migrating the site to another CMS, you will need to change all the settings in Google Analytics. At the same stage, it is necessary to set up the e-commerce functionality for the site.
In addition to checking that the forms, buttons, and links on the site work, you should check the following
Fix the data from Google Analytics and start tracking statistics. Initially, it is advisable to check the site's position every day and compare the statistics with the benchmark. There may be some decrease (usually 10-20%). After 3-5 weeks, if all works of website transfer do without errors, the resource should return to its previous position or positions will grow.
Now you know how to transfer sites from one CMS to another without significant loss of position. However, the process is very time-consuming and burdensome. Consequently, decide to transfer only if the benefits are significant.
Remember the right choice of platform, a clear understanding and compliance with all necessary actions - the key to success. It will avoid serious problems and the need to fix something global in the next few years.